John Mascarenas Joins SASI as a Senior Advisor

Strategic Advisory Services International, LLC (SASI), a boutique M&A advisory firm to technology companies, today announced that John Mascarenas has joined the SASI team in the role of Senior Advisor.  John’s career spans more than 33 years in the high tech industry primarily in equity investments and M&A with a focus on Data Management, Compute Storage, Mobile, Flash, and Networking segments in Enterprise and Consumer.  Previously he was a Senior Director/Consultant for strategic equity investments and M&A at SanDisk Ventures and Senior Investment Director at Intel Capital.  John was with Intel Corp since 1980 and with Intel Capital since 1998 where he was directly involved in over 70+ private equity and M&A transactions with a total value of $1B+. Prior to Intel Capital, he held senior level positions at several Intel business units where his roles included strategic business alliances, sales, marketing, product service and engineering. He was also involved in several new technology startup ventures for Intel and has also started & sold two private companies.  John holds industrial design patents in digital imaging.  John will help guide SASI through its next growth phase and also help build key strategic relationships across venture firms, early stage start-ups and leading public technology companies. 
“Over the last ten years, I have had the opportunity to work with John on a number of engagements and have always been impressed with his business acumen, technical depth, and negotiating skills.  He brings a high level of integrity and passion to everything he does and I am excited to have him as part of the SASI team.”  said John Rotchford, Managing Director of SASI. 
About SASI
SASI is a boutique M&A advisory firm focused on serving investors and entrepreneurs in the IT industry.  We represent private companies that are exploring strategic M&A options.  SASI was founded on the belief that stakeholders in private companies have a need for a new class of M&A advisor. They require a banker with high integrity who brings not only transaction and financial expertise but also has intimate knowledge of the industry, the strategic buyers and the customer, technology, and competitive trends shaping the industry.  Our market focus is the IT industry with core areas of expertise across Data Protection and Storage, Cloud Computing/infrastructure, Networking and Security.  SASI has deep domain knowledge of these segments and has represented companies across core technologies areas including semiconductors, systems, software, and related IT services.  For more information please visit

Notable SASI Engagements:

 – Cofio, creator of AIMstore software which unifies Data Protection, Workflow, and Compliance, was acquired by Hitachi Data Systems. SASI drove the deal process from initial introductions to HDS through critical deal points in the purchase agreement and post-closing matters

– Nevex, provider of award-winning server-side caching software that guarantees storage performance for the applications that truly need it was acquired by Intel Corporation.  SASI was engaged to explore strategic options for Nevex including the sale of the company.  SASI led all discussions with interested strategic partners and ultimately drove the process toward a successful M&A exit.

– gen-E is an IT process automation (ITPA) software company.  SASI advised gen-E on a range of strategic options which ultimately led to the private equity investment by Solis Capital Partners. SASI identified, screened and approached leading private equity firms and drove the negotiation and due diligence process