Services Provided: Transaction
Cision’s social media management division, Falcon.io, acquired Unmetric, a leader in delivering insights from social benchmarking, audience engagement, and content performance. Falcon.io will integrate Unmetric into their Social Media Marketing platform, enabling customers to drive consistent brand experiences across social content, engagement and insights.
“Our mission is to deliver a powerful social software suite that enables the brands we serve to win in their markets. Today the Unmetric acquisition gets us closer to this vision,” said Ulrik Bo Larsen, Founder of Falcon.io and President, Cision Social. “Giving brands the ability to benchmark, monitor, measure, better engage with their customers and audiences, and create and publish powerful content all in one unified platform across multiple channels will help them win.”
“Marketers are often data rich and insight poor. This is especially true in the content ecosystem where brands are communicating at the speed of culture. Brands, therefore, need to continually benchmark their social campaigns, content and channels, and use insights from the past to fuel campaigns for the future,” said Lux Narayan, CEO of Unmetric. “Unmetric brings this historical perspective to the Falcon.io platform to help brands and agencies create more compelling content.”
Unmetric’s social media marketing capabilities will be incorporated into the Falcon.io customer offering, and Unmetric’s team will be integrated into the Falcon organization and continue to build and expand on the use cases they have successfully taken to market.
Unmetric delivers public data from leading global brands across social media channels, enabling companies to enhance their content strategy, better engage with their customers, and spend time where it matters, delivering on business objectives and ROI. Additionally, Unmetric helps brands and agencies get better engagement, more certainty, and faster reporting on their social media efforts. The company’s enterprise platform enables digital marketers to research, plan and optimize branded social content, and analysts to report on learnings to create more engaging content. Hundreds of global brands and digital agencies use Unmetric’s AI-powered insights on Twitter, Facebook, YouTube, and Instagram.
SASI advises Unmetric on Sale to Falcon.io, creating one of the most complete, unified Social Media Management Solutions in the market.
SASI served as exclusive financial advisor to Unmetric and drove the process from approach strategies, negotiations, and due diligence through final closing documents. Keys to success included understanding and then positioning the Unmetric value proposition within the framework of the acquirer, managing cross-border deal complexities and moving efficiently through due diligence to final deal negotiations.