John Rotchford

John founded SASI in 2005 and has completed deals with leading market players including Citrix, Dell, Google, Hitachi, Intel, Seagate, and Qualcomm.  John is a 20+ year technology industry veteran with a unique blend of investment banking, strategy consulting, corporate development and start-up experience.  Prior to SASI, John co-managed the IT practice area and opened the SoCal office for SVB Alliant, the former investment banking division of Silicon Valley Bank and at Iomega, John was responsible for strategic planning, M&A and new investment activities.  Before Iomega, John handled public and private sell-side transactions at Broadview International LLC and focused on enabling broadband technologies, digital networked appliances, information security, semiconductors and storage systems. Prior to Broadview, John was director of corporate development at Compaq where he managed strategy projects covering broadband communications, the digital networked home, Internet services, and corporate direction. At Compaq, he was also active in M&A including the Tandem Computer and DEC mergers.  John earned a B.S. in Finance and Accounting from Babson College. | (858) 232-4820 | LinkedIn | Listen to John’s Podcast


Christine Rotchford

Christine joined SASI in October, 2005 with over 13 years of market and competitive research experience covering a broad range of IT areas such as information security, enterprise software, and personal computing.  Prior to joining SASI, Christine was head of market research and competitive intelligence at Sonicwall, a leading provider of security solutions to SMBs.  She also spent two years at Ensim, a startup that provided hosting automation software. Prior to Ensim, Christine spent seven years in a variety of market research roles at NEC, Compaq and Management Ventures, a market research-based CPG consulting firm.  Christine has a B.S. in Finance from Babson College. | (858) 337-7416 | LinkedIn


Alex Barnes
ALEX BARNES – associate

Alex joined SASI in May, 2007 and has played a key role in BidStork’s sale to Sabre Holdings and Adaptec’s divestiture of the Snap Server NAS business to Overland Storage.  Alex also manages our 409A valuation practice area.  Prior to joining SASI, Alex was at Yorkville Advisors, a PE fund and leading financier in the small-cap sector.  His responsibilities consisted of researching potential portfolio companies and providing transaction support.  Alex holds a B.A. in Economics from the University of San Diego. | # | LinkedIn