SASI Advises Cloud Native AppDev GCP Firm, YoppWorks, in Sale to Improving

SASI Role:

SASI served as exclusive financial advisor to YoppWorks and worked closely with the senior management team as they navigated through multiple strategic options.  SASI led the M&A process from exploratory meetings through negotiations, due diligence, and final closing documents.  Keys to success included understanding the market dynamics driving cloud adoption and specifically cloud native application development.  YoppWorks is on the leading edge of new frameworks, programming languages and processes to accelerate time to market for highly scalable and resilient enterprise cloud applications. 

It was critical to focus on strategic partners that shared a common passion and view of the market opportunity and YoppWorks’ culture of humility, trust, and respect for each individual.  “John and his team provided a very comprehensive and effective approach to profile prospect acquirers, conduct meetings and ultimately drive the process to LOIs and a successful close.  I was impressed with their abilities to understand our business value and the dynamics of the market and to match us with the best option for future growth and corporate culture alignment. I would highly recommend SASI to any company considering a potential exit and to leverage their M&A experience, market insights and hands on approach to the M&A process.” — Jack Gulas, CEO of YoppWorks

About YoppWorks:

YoppWorks is a digital solutions firm based in Ottawa, Ontario, Canada, focused on digital transformation through building new applications utilizing the latest Cloud technology. They specialize in Scala programming, Akka Open Source, cloud native technologies and the application of the Reactive Architecture. YoppWorks is proud to be partnered with Lightbend and Google Cloud. Established in 2016, YoppWorks has been empowering enterprise innovation and bringing modern IT solutions to their customers. To learn more about YoppWorks, visit

About Improving:

Improving is a technology consulting, custom software solutions, and training firm focused in Agile and Microsoft (.NET). In 2018, Improving announced their partnership with private equity firm Trinity Hunt Partners. The company has an international presence with 15 offices across the United States, Canada, and nearshore development offices in Mexico. To learn more about Improving, visit

About SASI:

SASI is a boutique strategic M&A advisory firm focused on IT Infrastructure software across emerging cloud native/container architectures as well as networking, security, data management/protection.  Our expertise is with both Buyside and Sellside clients.   and.  Please visit for more information or contact Managing Director, John Rotchford at,

Data Management Venture Funding tops $500M with M&A Remaining Active in Q1 2021

M&A Highlights:

  • Smaller M&A trades ruled Q1 2021 with total consideration of $165M across 8 deals.
  • Data protection software/SaaS trades led the quarter with 4 deals, Arcserve/StorageCraft, Rewind/BackHub, Veritas/HubStor and Hornet/Altaro
  • We expect continued consolidation in the data protection/back-up sector with larger strategics looking to build broader data protection SaaS solution suites and well-funded private companies also looking to expand their product suites and geographic reach
  • HPE, who had moved away from smaller strategic trades, picks up CloudPhysics which brings them some interesting tools for measuring IT costs and infrastructure utilization
  • Caringo, one of the early pioneers of object storage finds a home with DataCore
  • Zadara, a cloud storage platform provider picks up NeoKarm, their first acquisition but possibly not their last
  • We expect a healthy M&A market through 2021 but announced deals may possibly slowdown in Q3 as Covid vaccines are broadly distributed, restrictions are further lifted and people take some much-needed time off

Venture Funding Highlights:

  • Q1 2021 data management venture funding hits $535M, the highest quarterly total since Q1 2019 and a remarkable rebound from the low of $67M in Q4 of 2020
  • As in M&A, data protection SaaS leads the venture funding with 3 rounds totaling $270M or 50.5% of the total quarterly funding
  • OwnBackup hauled in $167.5M, followed by HYCU with $87.5M and Rewind with $15M.  With some of these larger rounds of funding, we expect the funds to be used for organic growth but also bolt on M&A trades to accelerate product and market expansion.  VCs have historically been opposed to putting funds in only to see them flow out for acquisitions but this seems to be changing as lines blur between later stage VCs and PE firms
  • Dremio, a provider of next generation data lake platforms had the 2nd largest round in the quarter, raising a $135M 4th round, bringing their total raised to $261.5M
  • We expect a healthy funding environment through 2021 with some drop in Q3 as Covid restrictions loosen and we all take some much-needed time off.  

Contact John Rotchford at for the full report.

SASI Advises Hubstor on Sale to Veritas

SASI is pleased to announce that it served as exclusive financial advisor to HubStor, a Canadian cloud backup and archival SaaS provider.  SASI led the M&A process from initial meetings through negotiations, due diligence and final closing documents.  Keys to success included understanding HubStor’s unique approach to data protection SaaS and the market opportunity in front of them, communicating their core value proposition and business model and efficiently driving the process though each phase.  This is SASI’s third cross-border trade representing a private Canadian company that was acquired by a leading U.S. technology provider.

My co-founder Greg and I decided to work with SASI because of the firm’s focused experience and connections. We came into the relationship with exceedingly high expectations, and SASI either met or exceeded them. Throughout the entire M&A process, SASI provided sage guidance, and they played a vital role as an extension of our company. SASI provided value at the early stages of the M&A process, and that value continued to flow as we moved through each stage. SASI became our trusted advisor on M&A-related positioning, LOI execution, due diligence, negotiation, legal issues, deal structuring, and all aspects of executing the definitive agreement. Overall, I can’t say enough good things about SASI and the incredible customer experience they provided to us.” — Geoff Bourgeois, Co-Founder and CEO of HubStor.

Greg Campbell, Co-Founder and CTO added “It was a pleasure to work with SASI through all the ups and downs of the M&A process.  SASI understands the entrepreneurial mindset and they did a great job of advising Geoff and I through all our concerns and questions along the way.”

About HubStor:

HubStor is a cloud data platform that simplifies how enterprises protect and manage data at any scale. Organizations leverage HubStor in cloud regions around the world for backup, file system tiering, compliance archiving, message journaling, content indexing and search, and application data retirement. HubStor is headquartered in Canada, maintains SOC 2 compliance and is a Microsoft Co-Sell Prioritized partner.

About Veritas:

Veritas Technologies is a global leader in data protection, availability and insights. Over 80,000 customers—including 87 percent of the Fortune Global 500—rely on us to abstract IT complexity and simplify data management. The Veritas Enterprise Data Services Platform automates the protection and orchestrates the recovery of data everywhere it lives, ensures 24/7 availability of business-critical applications, and provides enterprises with the insights they need to comply with evolving data regulations. With a reputation for reliability at scale and a deployment model to fit any need, Veritas Enterprise Data Services Platform supports more than 800 different data sources, over 100 different operating systems, more than 1,400 storage targets, and more than 60 different cloud platforms.

About SASI:

SASI, a boutique M&A advisory firm, was founded in 2005 with the belief that stakeholders in private technology companies demand and deserve a high level of M&A service.  Our clients seek an advisor who not only brings M&A proficiency but also significant industry, market and technology expertise and insights.  Equally, they desire an M&A advisor who understands the strategic buyer landscape and brings deep executive relationships within those organizations.  SASI primarily focuses on sell-side engagements, representing private, venture-backed and bootstrapped technology startups.  We drive the entire M&A process from upfront strategy formulation to buyer contacts through negotiations and closing.

Contact John Rotchford, Managing Director for inquiries (